What is a 404 Page?
A 404 page, or error page, is the content a user sees when they try to reach a non-existent page on our website. It’s the page your server displays when it can’t find the URL requested by the user. A 404 page tells your site viewers that the requested page is unavailable or, in some cases, doesn’t exist.
While there’s a lot of thought and discussion surrounding how you should handle 404 errors and their impact on SEO, the fact remains that 404 errors are nearly unavoidable. When users can’t access a page means they can’t find the information they need. It also tells Google that your site offers a poor user experience, which can be responsible for less traffic and lower SEO rankings.
Reasons why might a users land on a 404 Page?
- Maybe the server is down.
- The page moved and wasn’t redirected.
- Maybe the user types the wrong URL.
- The URL is broken or the page does not exist.
Point of Making a 404 Page That Stands Out?
A visually appealing, user-friendly 404 error page shows customers that you care about their experience and are interested in keeping them on your website. A good 404 page helps users forgive you for the error (even if it was their own fault by typing the URL in wrong) and keeps them on your site.
Tips for Good 404 Page
- Add HOME page link of your website
- Try to add your popular blogs or some products category links
- Add Contact-us page link so users can report for that broken link
- Add Sitemap link of your website
- Last and the most important, Use your own custom 404 error page with smart graphics and your brand logo.
