What is SEO & Why is it Important?

SEO stands for Search Engine Optimization. SEO is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. Good SEO will increase the quantity and quality of traffic to your website through organic search engine results(unpaid results).

How does SEO work?

Search engines use Crawlers to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Why Should You Care About SEO?

Today, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers say that improving their SEO and improving their online presence is a top priority.

• Good SEO builds your brand's credibility and trust.
• It will increase your brand visibility. It helps you to create sustained online buzz surrounding your brand, which in turn helps promote the brand.
• Good SEO will improve your site ranking. So, your product will be showing top compare to other products in the search result. So you don't need paid ads for your product.
• It will provide you great insights. Means on what times of the year, month, or day users are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc.

Conclusion

If you may have the most amazing product or you are offering the best service, but it is of no use if people do not know about or find you online. While you can always start working on your site’s SEO by following a few basic site hygiene measures, which will help your business a lot in terms of growth. It will be a good idea to get professional help, especially if your business is expanding quickly.